I did, but the list is way too long, and I don’t want to write exclusively about any one thing. I’m a jack-of-all and with serious research and a little help from Google, master of many.
Being a generalist stands me in good stead, as I work for various organizations in diverse industries with different needs. With each company, I assume a company hat and You and Me becomes We. At the table, I pose the following questions:
- Who are we, and what is our mission?
Most large companies understand the necessity of a mission statement. Some do not. If you don’t know who you are and what your mission is, how can you tell others? - How do we want to be perceived and by whom?
Are you a team player or a specialist, active in the community, a buyer or a seller, warm and fuzzy or strictly business? - What tools do we need to convey all of the above?
- Newsletter for your clients/prospects: Print or Electronic, a Blog, Social Media page (Facebook, Twitter)
- Newsletter for your employees: Electronic is fine, but print travels home to the family.
- Public Relations: The art of getting stories placed in print through press releases. Stories in a paper are more apt to be read and remembered than the usual business section quick press clips and paid ads. (Link)
- Marketing: Materials for the sales team to carry and leave behind with customers, direct mail, print ads and more.
Nothing against writers that believe they need a niche to succeed, but I think that a narrow view is limiting. There is so much variety out there to know, learn and convey to others, I can’t imagine limiting myself to any one thing.
If I can help you convey a message for your company, let me know. I’d love to learn all about you.
